In With the Old? An Update.
This is an update on my November 9th post regarding new and (sometime not) improved logos adopted by various companies. In that post, I talked about how much I didn’t like Pepsi’s new logo, which to me looks like a store-brand, generic logo. Well, perhaps Pepsi agrees with me...
Does The North Face Have Its Head in Its Butt?
You may have heard that on Thursday, December 10th, The North Face Apparel Corp. (home page here) sued 19-year old entrepreneur (and, apparently, amateur comic) Jimmy Winkelmann in a Missouri District Court for trademark infringement arising out of a parody Mr. Winkelmann created out of The North Face’s rather well known logo.
Out With the Old, In With the New
Out With the Old, In With the New
During our morning reading, we stumbled across a nifty little piece from Fortune magazine on major brands that have (somewhat) recently transitioned or “freshened” their well-known logos to something new and different. As a consumer, you have probably “felt,” if not actually seen, these changes during your weekly run to the supermarket. For a group of trademark lawyers, these rebrandings are profoundly fascinating, as it gives us a glimpse into the minds of marketers, and helps us understand how they are perceiving their own brand image as well as the public’s perception of it.
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