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Fiona Versus the Counterfeiters: What About Her Rights?

As Fiona the hippo, at the Cincinnati Zoo, battled from being born six weeks premature to weighing 375 pounds with a healthy side of sass, she gathered a huge and fierce following.  #TeamFiona has taken the world by storm.

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TAGS: Intellectual Property, Trademark

UK Votes to Brexit -- Keep Calm and Carry On

This morning, we awoke to the news that the U.K. has voted to exit the European Union. Our first thought was whether this vote, and the expected unwinding of the U.K. from the European legal system, will have any impact on our clients’ European intellectual property rights in the U.K.

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TAGS: Intellectual Property, Trademark

There's An App For That - But Only From Apple...?

I guess we should have seen this coming – or not.  As reported by CNN on Tuesday, Apple has obtained a federal trademark registration for its slogan, THERE’S AN APP FOR THAT.  Well, ok…CNN got it wrong; the PTO has only just accepted Apple’s Statement of Use, which means that a registration is imminent, but we’ll let CNN slide on this one.

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TAGS: Intellectual Property

Interbrand's Top 100 Global Brands for 2010 Released

Interbrand has just released its annual listing of the Top 100 Global Brands.

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TAGS: Branding, Intellectual Property, Marketing

Bad Brand Decision from Audi "Rears" Its Ugly Head?

Another day, another case of a company not bothering to see how its new trademark translates into the native languages of its intended consumers.

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TAGS: Branding, Intellectual Property, Marketing, Trademark

Supreme Court's Ruling in American Needle Creates Uncertainty Over Future of NFL Licensing

In a landmark decision, released (coincidentally?) on the first day of the International Trademark Association’s Annual Meeting, the U.S. Supreme Court held, in American Needle, Inc. v. National Football League, that the NFL’s licensing activities are covered by Section 1 of the Sherman Antitrust Act which prohibits “every contract, combination in the form of a trust or otherwise, or, conspiracy, in restraint of trade.”  As a result, the NFL will now be required to demonstrate, on remand, that such activities comport with the so-called “Rule of Reason.”

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TAGS: Branding, Intellectual Property, Litigation, Marketing, Trademark

Facebook: Now Presenting, "Brand Destruction!"

Since we created an Evolving Media & Technology Team here at KMK, I have been telling brand owners to proactively manage their presence on Facebook by creating an official, corporate, Facebook page and strategically selecting the fan pages and copycat pages to shut down.  After yet another “update” to its site late last week, Facebook has now made this kind of brand management exponentially more difficult for trademark owners.

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TAGS: Branding, Intellectual Property, Marketing, Social Media, Trademark

Brand Dilution At Its Finest: BMW's New "M" Bicycle

Today, BMW announced that, beginning in June, customers can order its new “M” bicycle.  The bike, which you can see courtesy of Autoblog, is nice enough on the eyes.  But one wonders whether BMW has finally gone too far, indiscriminately slapping its “M” brand on something that is less than true to the “M” heritage.

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TAGS: Branding, Intellectual Property, Marketing

Lindsay Lohan -- The Cure for Writer's Block

Those of you following my blog (both of you) may have noticed that I’ve been suffering from a nasty case of writer’s block, as I haven’t posted anything for about 2 months.  Thankfully, I have been cured.  Lindsay Lohan is my muse.

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TAGS: Intellectual Property, Marketing

In With the Old? An Update.

This is an update on my November 9th post regarding new and (sometime not) improved logos adopted by various companies.  In that post, I talked about how much I didn’t like Pepsi’s new logo, which to me looks like a store-brand, generic logo.  Well, perhaps Pepsi agrees with me...

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TAGS: Branding, Intellectual Property, Logos, Marketing